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Partner Tokens + crowdEngage

Integrating Show-Score Partner Tokens with CrowdEngage

This guide explains how to configure Spektrix and CrowdEngage so that customers automatically receive a personalised Show-Score review link by SMS after attending a performance. It will take five minutes to complete, and requires no technical expertise.

Once set up, CrowdEngage will send customers an SMS containing a secure, one-click Show-Score review URL, without requiring them to create an account or provide an email address. No personally identifiable information (like name or email address) is passed to Show-Score, so it is GDPR-compliant.

Pre-requisites

Before starting, ensure you have:

  • Access to Spektrix
  • Access to CrowdEngage
  • A ShowScoreID provided by the Show-Score team for each event you wish to collect reviews for

Step 1: Create a Show-Score Event Attribute in Spektrix

  1. Log in to Spektrix
  2. Navigate to: Settings → Attribute Definitions → Events
  3. Click New Attribute Definition
  4. Create a new attribute with the following:
    • Name: ShowScoreID
    • (Leave other settings as default)
  5. Save the attribute

Step 2: Add the ShowScoreID to Each Event in Spektrix

  1. In Spektrix, go to: Admin → Events
  2. Select the relevant event
  3. Click Edit
  4. You will now see a new textbox labelled ShowScoreID
  5. Enter the ID provided to you by the Show-Score team
  6. Save the event

Repeat this step for each event you want customers to review on Show-Score.

When new shows go on sale in future, the Show-Score team can supply you with IDs for those, too.


Add your ShowScoreID to the event


Step 3: Create the Initial Post-Show Message in CrowdEngage

  1. Log in to crowdengage.com

  2. From the menu bar, navigate to: Messaging → Flows

  3. Open Default Flow

  4. Click Add Step → New Template

  5. Give the template a clear name, for example: Show-Score Review Request (3 hours post-show)

  6. Add the following message content:

{% if event.raw.attribute_ShowScoreID %}
{{ customer.first_name }}, please help the theatre community by leaving your review of {{ event.name }} on Show-Score:
{{ show_score_url(event.raw.attribute_ShowScoreID) }}
{% endif %}
  1. Click Apply

Step 4: Configure When the Message Sends

With the new template selected, apply the following settings:

  • Send to these customers: All customers
  • With this template: Show-Score Review Request (3 hours post-show)
  • For these instances: All live instances
  • At this time:
    • 0 days
    • 3 hours
    • 0 minutes
      after the event start time
  1. Click Save

Step 5: Create a Reminder Message (1 Day After the Event)

To increase review completion, we recommend sending a follow-up reminder one day later.

  1. Still in Messaging → Flows → Default Flow
  2. Click Add Step → New Template
  3. Name the template, for example: Show-Score Review Reminder (1 day post-show)
  4. Add the following message content:
{% if event.raw.attribute_ShowScoreID %}
{{ customer.first_name }}, have you reviewed the show yet? Please help other theatregoers by reviewing {{ event.name }} on Show-Score:
{{ show_score_url(event.raw.attribute_ShowScoreID) }}
{% endif %}
  1. Click Apply

Step 6: Configure the Reminder Timing

Apply the following settings for the reminder template:

  • Send to these customers: All customers
  • With this template: Show-Score Review Reminder (1 day post-show)
  • For these instances: All live instances
  • At this time:
    • 1 day
    • 0 hours
    • 0 minutes
      after the event start time
  1. Click Save

Step 7: Adding more events

When you go on sale with new events, you don't need to make any changes in CrowdEngage.

Simply request a new ShowScoreID from the Show-Score team and add it into Spektrix. Done!

Completion

Once these steps are complete, CrowdEngage will automatically send customers secure Show-Score review links after each performance, using the ShowScoreID defined in Spektrix.


Updated 1 day ago